In J.D. Power’s annual ranking of credit card companies, Capital One has historically lagged behind the pack. In fact, Capital One came in second to last amongst major credit card issuers in 2008 (and 2007), garnering two out of a possible five stars in every category (see 2008 J.D. Power Rankings for complete details).
As part of the research process for Smart Balance Transfers, I personally test many credit card issuers by applying online for one of their credit cards. Generally, these tests go well. Such was not the case with Capital One. In fact, my test of Capital One’s customer service turned into an aggravating three week process. Today, after yet another frustrating encounter with Capital One’s customer service department, I put my “No Hassle” card in the shredder. Below is a step by step recounting of my Capital One customer service experience:
1.) Applying Online: The online application process was the only easy part of getting a Capital One credit card. From start to finish, the credit card application took about five minutes.
2.) Activating the Card: About ten days after applying, my card arrived in the mail. I called up the activation number and had my first experience with Capital One’s customer service department. It was not a good one. Customer service, as far as I understand it, exists to serve and assist customers. At Capital One, confusion and aggravation seems to be the M.O. The representative I spoke with sounded like she was talking through a broken walkie talkie. I couldn’t understand her and repeatedly had to ask her to repeat what she had just said. Apparently, her phone line wasn’t very clear as well. I had to repeat myself, well, repeatedly.
There were two big problems with this customer service experience. First, the telephone connection was horrible. More importantly, however, the representative, clearly located in an overseas call center, spoke poor English and understood English even less. A call that should have taken three minutes took close to ten.
Ultimately, I activated my card, but got off the phone frustrated. At this point, Capital One was about to fail my, “Mom test.” The “Mom test” is pretty straightforward. If I think a credit card company provides competent customer service that my Mom would have no issues with, they pass. If I think a credit card company would confuse, complicate, or frustrate my Mom, they fail. Capital One was on the brink.
3.) Using the Card: I made a small purchase online after activating my Capital One card. Fortunately, I did not leave the house with only this card in my wallet or try to use it soon after, because a week later I got a letter in the mail stating that my card was on hold due to potentially fraudulent activity. The letter stated that I needed to send in a copy of my driver’s license, social security card and a utility bill.
Annoyed, I spent the better part of an hour trying to locate my social security card. Ultimately, I gave up and called them. Again, customer service sounded like they were on the other end of a cup with a string attached. And again, when I could hear the customer service agent, I couldn’t really understand her English. This call to Capital One customer service lasted about ten minutes, involved two agents who spoke poor English, and ultimately ended up with my issue resolved. However, had I needed to use my card, I would have been unable to for close to ten days.
The communication issues, coupled with the fact that activating my card ultimately took three weeks, has led me, like J.D. Power, to give Capital One a big thumbs down on customer satisfaction. Not only would I not recommend this credit card company to my mother, I wouldn’t even recommend it to a third cousin I didn’t particularly like.
If you have had similar experiences (or positive ones), please take a moment to share your thoughts by posting a comment. Your feedback helps Smart Balance Transfers provide consumers like you with the information they need to avoid credit card hassles (pun intended!)